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Privacy Policy
1. Data Controller
The data controller responsible for your personal data is:
Biochem Health Supplements Ltd
Trading as: Amino Kings
Website: www.aminokings.co.uk
Email: Sales@aminokings.co.uk
WhatsApp: +44 7873 367989
If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details above.
2. Personal Data We Collect
Information you provide directly
We may collect:
- Full name
- Billing address
- Shipping address
- Email address
- Telephone number
- Order details and purchase history
- Account information (if you create an account)
- Communications sent to us via email, contact forms, or WhatsApp
Information collected automatically
When you use our website, we may collect:
- IP address
- Browser type and version
- Device information
- Operating system
- Website usage data
- Pages viewed
- Time spent on pages
- Referring website
- Cookies and similar technologies
Payment information
Payment card details are processed securely by third-party payment providers. We do not store full payment card details.
3. How We Use Your Personal Data
We use your data to:
- Process and fulfil orders
- Deliver purchased products
- Provide customer support
- Respond to enquiries
- Send transactional communications (order confirmations, shipping updates)
- Detect and prevent fraud
- Improve website performance and customer experience
- Maintain website security
- Comply with legal and regulatory obligations
- Send marketing communications where legally permitted or where consent has been provided
4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
Contractual necessity
Processing required to:
- Process your order
- Deliver products
- Manage payments
- Provide customer support
Legitimate interests
Processing necessary for:
- Fraud prevention
- Website security
- Business administration
- Service improvement
- Customer communication
We ensure our legitimate interests do not override your rights.
Legal obligation
Processing necessary to comply with:
- Tax laws
- Accounting obligations
- Consumer law obligations
- Law enforcement or regulatory requests
Consent
Where required, we rely on consent for:
- Marketing emails
- Non-essential cookies / tracking technologies
You may withdraw consent at any time.
5. Sharing Your Personal Data
We may share your personal data with trusted third parties where necessary, including:
- Payment processors
- Courier and delivery providers
- Website hosting providers
- IT service providers
- Analytics providers
- Fraud prevention services
- Professional advisers (legal/accounting)
- Government or regulatory authorities where legally required
We do not sell your personal data.
6. International Data Transfers
Some third-party providers may process data outside the UK.
Where this occurs, we take appropriate safeguards to ensure your personal data remains protected in accordance with UK GDPR requirements.
7. Data Retention
We retain personal data only for as long as reasonably necessary for:
- Order fulfilment
- Customer service
- Fraud prevention
- Legal compliance
- Tax and accounting record keeping
Where no longer required, personal data will be securely deleted or anonymised.
8. Cookies
Our website uses cookies and similar technologies.
These may include:
- Essential website cookies
- Shopping cart/session cookies
- Analytics cookies
- Security cookies
- Marketing cookies (where applicable)
Where legally required, non-essential cookies will only be used with your consent.
You can manage cookie preferences via your browser settings or cookie banner.
9. Data Security
We implement reasonable technical and organisational measures to protect personal data against:
- Unauthorised access
- Disclosure
- Loss
- Alteration
- Misuse
However, no online system can be guaranteed fully secure.
10. Your Rights
Under UK GDPR, you may have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Object to processing
- Request transfer of your data
- Withdraw consent at any time (where consent applies)
- Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://www.ico.org.uk
11. Marketing Communications
If you opt in, we may send promotional communications.
You may unsubscribe at any time by:
- Clicking the unsubscribe link in emails
- Contacting us directly
We will not send marketing where consent is required and has not been provided.
12. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices.
13. Children
This website is not intended for individuals under 18 years of age.
We do not knowingly collect personal data from children.
14. Changes to This Policy
We may update this Privacy Policy periodically.
Updated versions will be published on this page with a revised date.
15. Contact Us
For privacy-related enquiries:
Email: Sales@aminokings.co.uk
WhatsApp: +44 7873 367989